TERNYXA CONCEPT / 2026Moroccan fashion

ZAYNA

MADE HERE. WORN EVERYWHERE.

ZAYNA campaign direction
01 / THE CHALLENGE

Transform a familiar Moroccan sector into a digital experience able to compete internationally.

02 / DIRECTION

A contemporary Moroccan fashion house with an energetic editorial store. The system pairs a distinctive visual language with clear commercial journeys and meaningful interactions.

STRATEGY

Designed around real Moroccan context.

Cities, currency, language patterns and customer journeys feel local without relying on visual clichés.

EXPERIENCE

Every interaction serves the business.

Discovery, selection, booking and management flows are simulated with realistic frontend state.

TECHNOLOGY

React / TypeScript / Motion

A responsive, accessible frontend concept built for desktop and mobile exploration.

LEVEL 02 / LIVE EXPERIENCE

ENTER THIS WORLD.

ENTER STORE ↗